Birger N. Haug, a Norwegian car dealership group, approached me to help them develop a new ‘mascot’ for their brand, and then feature him in a series of animated videos to use internally, and on social media. These videos are to help inform customers of the services they provide, and friendly tips on how to get the most out of their new vehicles.
Being a dealership with a strong focus on modern hybrid and electric vehicles, they wanted their mascot (named Birger) to look like both a mechanic and a tech support guy rolled in to one. With the use of his trusty PC tablet, he assits customers any way he can. He wasnt too old, or too young, had to be friendly and knowledgeable. Oh yeah, and he’s definitely blonde (Scandinavians, am i right?).
